Programme Details
Digital Marketing: SEO, Analytics, and Online Presence Specialization
By Edraak
About the programme
We live in a Digital World! The time we spend in this world is only increasing, for that reason, Digital Marketing is becoming increasingly important for businesses and individuals. In this specialization, we will learn how to have the right online presence, whether it is a website, a mobile app, a social media profile, a YouTube channel or our presence on Search Engines, and finally we will learn how to measure and analyze everything we do so we can achieve continuous improvements.
This specialization consists of three courses:
✓ Search Engine Optimization (SEO)
✓ The Right Online Presence
✓ Digital Analytics
In the “SEO” course we will learn how search engines work, how to do keyword research and how to understand the customer search behaviour, after that we will learn how to optimize on-page elements using the selected keywords, after that we will learn about link management, and the technical part of SEO. Then we will learn the best practices on Social media to help with our SEO efforts. Finally, we will learn how to measure the effectiveness of our SEO efforts.
In the “Digital Analytics” Course, we will learn the fundamentals of Digital Analytics, then we will learn how to manage tags using Google Tag Manager, after that we will learn how to analyze the important reports in Google Analytics, then we will learn how to analyze the important reports in Google Search Console to help with our continuous SEO efforts. Then we will lean mobile analytics using “Firebase. After that we will learn how to analyze our presence on YouTube using YouTube Analytics, after that we will learn how to analyze data in Facebook Page insights and Twitter Analytics. Then we will learn how to create comprehensive dashboards using Google Data Studio and finally we will learn what heat-maps are and how to use them to enhance the conversion rate and the user experience, we will use the tool Hotjar for that.
In “The Right Online Presence” Course we will learn how to plan our online presence using the online customer journey, we will also learn how to create a simple, yet effective website using Google Sites, and how to have the right presence on Google My Business, then we will learn the best practices to have the right presence on Social Media platforms and how to create engaging content, after that we will learn the best practices when building a mobile app and finally we will learn how to manage effective email marketing campaigns using MailChimp.