Programme Details
Digital Analytics Course
By Edraak
About the programme
Measurability can be considered the biggest advantage of Digital Marketing compared to traditional marketing, for that reason, it is very important for all digital marketing professionals to have the skills of digital analytics.
In this course, we will learn how to create a digital analytics plan and how to implement it using the appropriate tools. We will start by learning how to manage tags using Google Tag Manager, then we will learn how to analyze the top reports in Google Search Console to get the best results out of our organic search traffic.
To learn how to analyze web traffic, we learn the top reports in Google Analytics, and in order for us to analyze mobile apps efficiently, we will learn how to analyze the top reports in Firebase. After that we will cover Youtube Analytics and how to use the data in the reports to achieve better results on Youtube.com.
Since social media analytics is very important, we will cover the top reports in Facebook Page Insights and Twitter Analytics to optimize our presence on Social Media accordingly.
The last two topics in the course are Google Data Studio, the tool that will enable us to connect multiple data sources and create comprehensive Dashboards. Finally, we will cover Heatmaps and how to optimize the user experience to achieve better conversion rates using the tool Hotjar.