Programme Details
The Right Online Presence Course
By Edraak
About the programme
Having the right online presence requires knowing our customers very well, that’s why we will start the course by learning about the customer online journey, after that we will learn how to have the right presence on Google My Business which is an essential tool for all businesses to appear on Google Maps and help potential customers learn about the business and contact the business.
Since having a website is essential for an online presence, we will learn how to create simple yet effective website using the easy-to-use and free tool, Google Sites. After that we will learn the best practices to have the right presence on Social media platforms and the tools to create engaging content.
In this course, we will also learn about building the right mobile app and also having the right listing on App stores, then we will discuss how to create the right content, and finally we will learn how to create and manage effective email marketing campaigns using Mailchimp.