Programme Details

About the programme

We may all have heard of the term User Experience Design or for short, UX Design, but what does this term actually mean?

The science of user experience design is not a new thing, it had its beginnings in tangible products since the middle of the last century, but it expanded very dramatically in the nineties in digital products after it appeared as an independent term UX Design by Donald Norman who was working at Apple When he first came up with User Experience Architect as a job title.

This specialization is considered one of the most important global specialties today, as the global recruitment network Linkedin has been ranked as the fifth skill globally, and many global sites are in great demand for all jobs related to user experience design.

We will take you in this specialization through a comprehensive journey in which we start from introducing the basics and terminology of this science with our first course, where we will learn about the history of this science, how it began, what its tools are, and how we can measure the “user experience” of a particular product, is it measured in numbers or programs? Or is it a set of feelings and feelings that accompany this user’s use of our product, we will also know the stages of designing the user experience and how we do it step by step, and what is the difference between the UI and UX, and so on.

In our second course, we will learn more about UX research, when to conduct UX research, and how that research fits into the product development timeline. We'll also cover user experience research techniques, and when is the best time to implement each approach. During the course, we will together conduct research on a virtual application using easy and intuitive techniques that anyone can do. Then user experience research analysis, which includes how to conduct research with users and analyze data to improve user experience on websites, mobile apps, and more. You will learn how to analyze web metrics using analytics software. Next, you will explore the difference between quantitative and qualitative research methods and how each is used for greater user understanding. We will also study the competitors and analyze all their strengths and weaknesses SWOT. You will learn how to visualize customer mental models using card order, character creation, and customer journey maps. Finally, you will discover how to test and evaluate the usability of products and services based on interface design principles and usability criteria.

In our third course we will learn the foundational knowledge of interactive design principles and how they can be used to deliver a better user experience. First, we will learn what interactive design is and its five dimensions and how it relates to creating effective user interfaces that serve the customer correctly and smoothly. We will delve more into this science and learn what the interactive design model and its six sections are.

Next, we will begin to study design patterns, navigation structures, and how the user navigates around the product and between its different departments or functions. Next, we will understand what micro-interactions are and how they play a big role in improving or destroying the user experience if it is not thought out. And we finish with valuable information about the structure of information and its role as a mainstay for a smooth and logical navigation in any product.

We conclude with the Principles of User Interface Design course, where we will learn how to evaluate, understand and analyze distinct, beautiful and effective design interfaces at the same time, where we will cover what visual design is and its history, and talk about design elements and visual communication, and what are the design challenges for different media. We will also understand the design elements and the importance of proportion in design and create a visual rhythm. The basics of colors and their understanding is an essential and vital component of any beautiful and harmonious design, and we will learn how to choose the appropriate colors for the user interface, while implementing the initial schemes for a prototype and testing it with users to move on to designing a user interface that achieves a balance between aesthetics and effectiveness.

Finally, the science of user experience design is not only a specialty or a profession, it is a way of life, I have 16 years of experience and I am still learning something new every day, a unique specialty, fun, logical and influential, every project has specific challenges, and every target group has needs and all A business has goals, a user experience designer must fuse all of these things into one melting pot and come up with a solution that works for everyone. The user experience designer must have the eye of an artist, the mind of a scientist, the logic of a thinker, and the empathy of a psychiatrist. This is a specialization for a lifetime and an entire life. I hope you enjoy learning this science as I enjoyed learning, teaching and working in it.