Programme Details
Personal Branding for Career Success
By The Open University
About the programme
The way you present yourself to your employers, both current and future, plays a crucial part in career success and satisfaction. If you get it right, it can enhance your profile at work, helping you to win interesting projects, promotions and the respect of your colleagues. It will also increase your chances of being the successful candidate at job interviews or attracting clients to your business if you’re self-employed.
Personal branding is a popular theme for online blog posts and articles. Individuals are encouraged to use tried and tested marketing techniques to promote themselves effectively to the world. However, care must be taken to ensure that the process doesn’t go too far, ending with you presenting yourself in an overly polished, corporate way that doesn’t truly represent what you have to offer.