Programme Details
Retail Marketing
By The Open University
About the programme
This free course, Retail marketing, explores how retailers use marketing to communicate with their customers, considering definitions of retailing and consumers, the basics of communications, before moving on to look at different forms of marketing communications and advertising used by retailers.
Duration
8 hours
Level
Introductory level
Format
Online asynchronous
Certificate type
Short Course
Subjects
Marketing
Available languages of instruction
English